In 1927 the government
then established the (BBC) British Broadcasting
Corporation as
a monopoly operated by a board of governors and a
director general. The BBC was funded by a parliament set
licence fee. The fee paid by all owners of radio sets,
with the BBC therefore becoming the world's first
public-service broadcasting organization, on which,
unlike in the United States, advertising was
banned.
With no formal training, but a dogged
and autocratic personality, John Reith is generally
acknowledged to have defined the basis, character, ethos
and ambition of the BBC.
Reith was adamant that the BBC should
become a national broadcaster, allowing news and events
that had previously been accessible only to a minority
of people, to become an everyday part of British life.
He called it 'making the nation as one man', with a
charter to inform, educate and entertain. At a time when
most adult listeners had no formal education beyond the
age of 14, Reith also sought to use the BBC for
education and improvement, forming strong links with
adult education services and firmly inculcating the BBC
with its public service ethic. Having established the
BBC as an institution at home (by the end of the 1930s,
75% of British homes had a radio), Reith sought to
expand radio-broadcasting overseas, pioneering the
Empire Shortwave Broadcasting Service (later the BBC
World Service) in 1932. It was also under Reith that the
BBC inaugurated the first regular schedule of public
television broadcasts in the world, in 1936.
The BBC began the
world's first regular television service in 1936. Two
years later Reith left the BBC to join
Imperial Airways.
It is reported that his dogged
inflexibility was to blame and that he was forced out in
a managerial coup. In compensation he was ennobled
becoming Baron Reith of Stonehaven. His early political
leanings were also fulfilled when he became Member of
Parliament for Southampton in 1940 afterwards
replaced Chamberlain in May 1940
serving as Minister of Works in the wartime government.
As chairman of the new Commonwealth Telecommunications
Board (1946-50), he reorganised the cable and wireless
systems of the Commonwealth. From 1950 to 1959 he was
chairman of the Colonial Development Corporation -
another area in which he worked to nurture the same
virtues of improvement, education and public service.
Despite these later positions however,
the contribution to social development for which Reith
is best remembered is his leadership of the BBC. Reith
was idiosyncratic and may not have been always easy to
work with. Nonetheless, he was instrumental in shaping
one of the great institutions of the twentieth century,
arguably one of the most successful cultural and
educational institutions in the world. In this year of
Dialogue between Civilisations, Reith's vision -
embodied in the BBC coat of arms as 'Nation shall speak
unto Nation' - is as important today as ever. While
people across the globe continue to turn to the BBC for
reliable, impartial and independent reporting of
tumultuous events, Lord Reith can rest secure knowing
that his vision is intact.
John Reith
died in 1971